
Every "Abeg no vex" hides a frustrated customer. Every “No wahala” might be the beginning of wahala for your brand. In Nigeria, customer psychology is deep, emotional, and unique – and most businesses don’t even realize it… until it’s too late.
This game-changing book takes you into the mind of the Nigerian customer and gives you the real keys to win hearts, build loyalty, and grow your profit.
✅ Why Nigerian customers tolerate bad service… but won’t return
✅ The 3 emotional triggers that drive buying decisions in Naija
✅ How to handle complaints before they escalate to social media "dragging"
✅ Proven case studies from Nigerian brands like GTBank, Indomie, and Jumia
✅ Customer service phrases and scripts that actually work
✅ Practical tools, tips, and action plans tailored for small businesses, banks, hotels, real estate agents, and startups
While other books give generic advice, this one is 100% Naija-focused.
It’s filled with:
Price: ₦5,000 only
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“This book opened my eyes to how we’ve been handling customers wrongly. We’ve already changed our scripts.”
— Grace I., Real Estate Manager
“I wish I read this before launching my business. It’s packed with insight and humour. Every Naija entrepreneur needs it.”
— Emeka A., Boutique Owner
Dr. Segun Manuel is Nigeria’s leading Customer Service Coach, speaker, and trainer. With over a decade of experience training banks, real estate firms, hotels, and SMEs, he is on a mission to help Nigerian brands move from “just managing” to creating real wow experiences.
Follow him on Instagram: @segunmanuel
Website: www.segunmanuel.com.ng